Senior Manager Digital Innovation
Are you a tech-savvy and goal-driven digital marketing pro with the ability to articulate strategic digital initiatives to leadership and developers alike, analyze current digital experiences to make insightful recommendations, and lead a team of email marketers and developers to victory? This is your opportunity to direct all digital platforms and innovation to optimize the customer experience with a dynamic sports and entertainment team in Minneapolis.

What will make you successful in this role?

  • Excellent communication, interpersonal, and leadership skills that will allow you to coach your team to shine in each platform and initiative.
  • Analytics-based decision making to be able to evaluate programs and make strategic recommendations on how to make adjustments to improve customer experience and engagement.
  • Winning track record of driving measurable business growth through the design and implementation of innovative digital marketing strategies.
  • Outstanding problem-solving and project management skills with the ability to prioritize and manage a lot of moving parts and partner relationships.

Roles & Responsibilities:

  • Manage the digital innovation team of 4 that oversees mobile apps, email marketing, and three websites
  • Plan and implement integrated campaigns, including content, messaging, innovation, and overall user experience
  • Reporting across all digital platforms on trends and recommendations to optimize campaigns
  • Manage email marketing strategy and oversee communication schedule and marketing automation
  • Drive app UX/UI enhancements to increase revenue opportunities in the areas of membership retention, membership sales, retail, food & beverage, and partnerships
  • Assist with digital sponsorship idea generation, comp creation, campaign design and development, execution, and reporting
  • Leverage experience partnering with sales, management, and creative leaders to drive distinction in an ambitious consumer marketplace
  • Manage the relationship with 3rd party app developers and related partners
  • Work with marketing team and media agency to place appropriate tagging and tracking to monitor digital ad performance

Required Skills & Experience:

  • A Bachelor's degree with a minimum of 5+ years of relevant marketing experience in a complex, consumer-facing organization preferred.
  • Prior team management/leadership.
  • Demonstrated background in developing marketing campaigns for lead generation and direct response.
  • Experience developing and leading successful multi-year brand and conversion campaigns.
  • Proficient in website CMS, HTML, CSS, JavaScript, Marketing Automation platforms (preferably Marketo Engage), Microsoft Office, Creative Suite and Project Management programs.
  • Experience using code repositories like Github or BitBucket and deploying code using Git

About Versique:

Versique is one of the largest recruiting firms in the Midwest and specializes in both consulting and permanent placement. With a valuable blend of functional, industry and recruiting experience, our award-winning team of headhunters has a proven track record of delivering exceptional talent acquisition solutions. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in its pronunciation: ver-seek.

Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.



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Senior Manager Digital Innovation

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