What will make you successful in this role?
- Excellent communication, interpersonal, and leadership skills that will allow you to coach your team to shine in each platform and initiative.
- Analytics-based decision making to be able to evaluate programs and make strategic recommendations on how to make adjustments to improve customer experience and engagement.
- Winning track record of driving measurable business growth through the design and implementation of innovative digital marketing strategies.
- Outstanding problem-solving and project management skills with the ability to prioritize and manage a lot of moving parts and partner relationships.
Roles & Responsibilities:
- Manage the digital innovation team of 4 that oversees mobile apps, email marketing, and three websites
- Plan and implement integrated campaigns, including content, messaging, innovation, and overall user experience
- Reporting across all digital platforms on trends and recommendations to optimize campaigns
- Manage email marketing strategy and oversee communication schedule and marketing automation
- Drive app UX/UI enhancements to increase revenue opportunities in the areas of membership retention, membership sales, retail, food & beverage, and partnerships
- Assist with digital sponsorship idea generation, comp creation, campaign design and development, execution, and reporting
- Leverage experience partnering with sales, management, and creative leaders to drive distinction in an ambitious consumer marketplace
- Manage the relationship with 3rd party app developers and related partners
- Work with marketing team and media agency to place appropriate tagging and tracking to monitor digital ad performance
Required Skills & Experience:
- A Bachelor's degree with a minimum of 5+ years of relevant marketing experience in a complex, consumer-facing organization preferred.
- Prior team management/leadership.
- Demonstrated background in developing marketing campaigns for lead generation and direct response.
- Experience developing and leading successful multi-year brand and conversion campaigns.
- Proficient in website CMS, HTML, CSS, JavaScript, Marketing Automation platforms (preferably Marketo Engage), Microsoft Office, Creative Suite and Project Management programs.
- Experience using code repositories like Github or BitBucket and deploying code using Git
About Versique:
Versique is one of the largest recruiting firms in the Midwest and specializes in both consulting and permanent placement. With a valuable blend of functional, industry and recruiting experience, our award-winning team of headhunters has a proven track record of delivering exceptional talent acquisition solutions. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in its pronunciation: ver-seek.
Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.
#LI-JS1