If you’re trying to build your company’s internet visibility, one of the most crucial things to understand is the differing roles and responsibilities within the field of Digital Marketing. One of the best things you can do is have a collaborative team that has mastered a broad range of digital skills. When planning your Digital Marketing team, here are the top roles that will set you up for success.
Web Analytics Manager ($83,464 – $101,805)
The Web Analytics Manager usually has 5+ years of experience and is responsible for site analytics, site testing, tagging and auditing, and enhancing the online experience (business case development, analytics, testing and measurement plans).
This role also provides a strategic point of view on how to grow and improve the organization’s website, identifying and quantifying opportunities for improvement. The Web Analytics Manager maintains strong relationships across many functions including CRM, finance, IT, marketing, merchandising, and customer service to facilitate understanding and optimize the online experience.
Digital Marketing Specialist ($39,459 – $65,196)
The Digital Marketing Specialist has 1-3 years of experience and their primary responsibility is to build, grow, and optimize online marketing programs (SEM, display, and mobile) to drive day-to-day sales activity. This position assists in the development of online sales strategies and initiatives that emphasize sales growth, customer acquisition, and conversion rates. Qualified individuals will have proven SEO/SEM experience, experience managing PPC campaigns across Google, Yahoo, and Bing. They will also have a solid understanding of performance marketing, conversion, and online customer acquisition.
SEO Director ($91,745 – $120,104)
The SEO director has 7-10+ years of experience and is heavily involved in managing all Search Engine Optimization and marketing efforts. These positions strategize all of the planning, optimizing, implementing, and analyzing organic marketing activities. SEO Directors typically operate on both a strategic and tactical level, touching all aspects of search marketing including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.
Social Media Manager ($71,842 – $93,948)
The Social Media Manager has 3-7 years of experience and provides expertise around developing and implementing a social media strategy. This includes creating content for blogs and social media accounts (Twitter, Facebook, Google+), managing the social media accounts and engaging with community, creating e-mail campaigns and digital newsletters, monitoring the online presence, and keeping up to date with trends and changes. Lastly, Social Media Managers will be familiar using tools like Google Analytics to measure the effectiveness of online initiatives.
By building an all-star team and staying on top of new marketing tools and roles, your brand can reach your customers in the best way possible.
Joining a digital marketing team or building one takes careful planning. Check out our 2015 Marketing Salary Guide to help you plan your ideal team! If you’re in need of digital marketing services, we also offer a wide range of digital marketing services and digital marketing services for staffing agencies.